Two companies that allegedly prey upon consumers' fears of radiation
exposure through the use of cell phones have been taken to court by the
Federal Trade Commission (FTC), which
charged the firms with making false claims about their
mobile phone safety shields.
According to the FTC, there is no scientific proof that the coin-sized
metallic fiber patches placed over the earpieces of cellular
and cordless telephones significantly reduce exposure from
electromagnetic emissions.
In fact, the agency said, devices that block
only the earpiece or another small portion of the phone are
ineffective, because the entire phone emits electromagnetic waves.
Further, the FTC charged, the shields may interfere with the
phone's signal, causing it to draw more power and emit even more
radiation.
Investigation Widens
The FTC is looking into other companies making similar products, said
Serena Viswanathan, staff attorney for the agency, who added that the
number of such "shields" sold in the U.S. has not yet been determined
but will be introduced in the trials to be held in Florida and
California.
"The FTC is not taking a position on whether electromagnetic emission
from cell phones is dangerous to consumers, because more research needs
to be done before reaching a conclusion on the issue," Viswanathan told
Wireless NewsFactor.
"Our point is that consumers who are concerned
about this should know that the products made by the defendants do not
work."
No Scientific Evidence
In the separate court actions filed against Stock Value 1 (SV1) and Comstar Communications, the
commission is seeking permanent injunctions against the
companies and refunds for consumers.
"These companies are using a shield of misrepresentation to block
consumers from the facts," said J. Howard Beales III, director of the
FTC's Bureau of Consumer Protection. "There is no
scientific evidence that their products work as they claim."
The FTC alleges that the companies falsely claimed their products, which
sold for US$20 to $25, could block up to 99 percent of radiation and other
electromagnetic energy emitted by cellular telephones.
Full Disclosure
Boca Raton, Florida-based SV1 has marketed its SafeTShield and
NoDanger products using claims such as "NoDanger is proven to protect
the soft tissue of the ear ducts by filtering out 99 percent of the
electromagnetic waves emitted from the ear piece of mobile phones up to
a frequency of 2,000 MHz," the FTC reported.
West Sacramento, California-based Comstar sold its WaveShield product
line with ads contending that, "The WaveShield will block up to 99
percent of the radiation entering the soft tissue of the ear canal."
The lawsuits charge that the defendants did not disclose in their ads
that the majority of electromagnetic energy emitted by cellular and
cordless phones comes from the antenna and parts of the phone other than
the earpiece. (continued...)
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