A banner is one of the tools that is often used for various purposes, mainly advertising whether it is for business or events, or even for campaigns. A banner is something that is very versatile that can be adjusted to any needs of the person who designs or requests it to be made.
Kiasuprint said that advertising with a banner is a lot cheaper than putting up billboards or having to shoot commercials for the television or any other platform such as YouTube, nowadays. Thus, it is still a preferred way of advertising due to its cost-effective nature and effectivity despite the lower amount of money that needs to be put into its production.
Of course, there are several things that need to be put into consideration in producing a banner.
Aside from the design of the banner itself, it is really important to choose the right material to use for the banner that you are going to make.
The type of materials that are most popular for making banners is polypropylene and PVC (polyvinyl chloride). The two materials have their respective advantages and disadvantages that you need to understand before making a decision.
Polypropylene banner: A banner made of polypropylene will have a smooth texture and it is flexible. Polypropylene material is tear and scratch-resistant, thus, it is quite durable. This material is good for printing graphics that need to be flat upon display in banner stands, lightboxes, or poster frames. It is slightly different from poster papers, where polypropylene banners can resist creases and it doesn’t have to be laminated because it is already quite weather-resistant to withstand the various conditions of the open-air outdoor. When it burns, it only generates carbon dioxide and water, making it one of the most environmentally neutral plastics. This might be quite a plus point for those of you who are attentive toward the environmental aspect of materials that you use.
PVC (polyvinyl chloride) banner: It is the type of material that is more suitable for outdoor uses. It can accommodate wide format graphic, creating crisp and sharp images and it drapes well when hung. It is easy to roll up and transported due to its flexibility, and you don’t have to worry about the image getting ruined because it won’t. A PVC banner is also durable that you won’t have to worry about it getting torn or weathered down too easy. It can also last the long duration of storage while preserving its original quality. However, PVC material is rather environmentally toxic compared to polypropylene material because it contains chlorine. Usually, this material is made with lead stabilizers and plasticizers such as phthalates. This can cause environmental damage during its product life and even upon disposal, damaging soils and aquifers. Despite its advantages, it is a lot more durable and can create higher quality banner compared to polypropylene. This is the perfect material especially if you are seeking to make large banners to put in outdoor advertising due to its strong qualities in withstanding various conditions.